Posts tagged #ILoveMyCreditUnion
Credit Union Spirit Award

This year in addition to our typical member engagement and branch celebrations, we had our first ever Credit Union Spirit Award.

What is the Credit Union Spirit?

Credit union spirit refers to the fundamental principles and values that guide the operation and culture of credit unions. At its core, credit union spirit embodies the essence of cooperative ownership, member-centric service, and community support. Unlike traditional banks, credit unions are not-for-profit financial institutions owned and governed by their members, who are also customers. This unique structure fosters a strong sense of community, collaboration, and shared responsibility.

The credit union spirit emphasizes the importance of putting members' needs first, offering competitive and transparent financial services, and promoting financial literacy and empowerment. Credit unions are committed to building lasting relationships with their members, often tailoring their products and services to meet specific needs and circumstances.

Furthermore, credit union spirit extends beyond individual members to the communities they serve. Credit unions are active in supporting local initiatives, charitable causes, and community development, with a focus on improving the financial well-being of their members and neighbors.

The 2023 Credit Union Spirit awardees

This year two individuals were nominated repeatedly with a common explanation of deep connection to the Credit Union Movement. Congratulations to both of Alive’s Credit union Spirit Award winners!

Jessica Parmenter

Jess has worked at Alive Credit Union as a Teller, Member Service Representative, and now as the Touchton Branch Supervisor. Over the years Jess has been active in Healthy Habits and CARES. She is always a mentor to teammates around her. One except from a nomination stated “Jess works hard for both our internal and external members. Even when it is a bit overwhelming, she cares for their concerns with a smile.” Another nomination read every time I have ever had to call Jess, she is always very helpful and pleasant. She always helps me and calls me back if I don't reach her. I know she is very busy but always happy to help you.” Jess, today your peers solute you as embodying the Credit Union philosophy of People Helping People.

Shanaz Abadi

Shanaz has worked at Alive Credit Union for many years. Shanaz has worn many hats and mentored most Alive team members during her tenure. Shanaz shines at supporting both external and internal members, providing support of each individuals career path or member’s financial wellbeing. One nomination read “Shanaz's compassion and empathy for our members and employees is truly remarkable.” While another team member shared, “She is very good with the members, and they love her. They miss her when she is not here or anytime that they don't see her.” Shanaz, we are all grateful for the impact you make on us as a Credit Union and proudly recognize you as a representation of the Credit Union Movement.

#ILoveMyCreditUnion Day

Every year on July 28th we celebrate #ILoveMyCreditUnion Day. The purpose of the #ILoveMyCreditUnion movement is to bring credit unions together internationally on a single day with the purpose of inspiring authentic and high-energy conversation about why we love our credit unions.

What do you love?

There are many reasons to love your credit union. Maybe you love Alive because of our active involvement in the community. Perhaps you love that our lending is all decisioned in house and by a human being. It could be that you are enamored with our supportive and hard working back office staff. You may love that each of our member service representatives and tellers know our members and offer account solutions specific to the individual.

Whatever your reason is, now is the time to share your unique experience and perspective. During #ILoveMyCreditUnion Day, we along with hundreds of other credit unions around the world, will share our love on social media by using the designated hashtag. We can also use this opportunity to engage with our members. Use the branded #ILoveMyCreditUnion slips provided to your supervisor to ask your member, “I see you have been a member with Alive for 20 years, can you share with me what you love about your CU?”. It’s also a great time to share your appreciation for the members who trust us each day with their money. These are the funds that secure their home, provide for their family, and allow them to accomplish their dreams.

Your call to action:

Leading up to July 28th, you may receive an email request to share your story. Your story may be a way that Alive has supported you in your personal or professional life that drives your love and support for our CU. On the day of, be sure to share and repost our posts on your personal social media or share your own personal story to help spread the word!

On #ILoveMyCreditUnion Day, please wear your red I love my CU shirt or another Alive branded shirt in red or black to correlate with our efforts.

#ILoveMyCreditUnion

#ILoveMyCreditUnion