Posts in Marketing
Community Spotlight: Trash Art Competition

Alive Credit Union is proud to sponsor the second annual Trash Art Competition at the Greater Jacksonville Fair, a creative endeavor that promotes environmental awareness and community well-being. This unique event challenges participants to transform recycled materials into stunning works of art, reinforcing the vital message that sustainability plays a crucial role in our overall wellness.

Using recycled materials not only showcases the artistic talents within our community but also highlights the importance of reducing waste and taking a more sustainable approach to daily life. It's a reflection of our commitment to Inspire Financial Wellness, as we believe that financial health and environmental well-being go hand in hand.

The competition features two age categories, catering to the creativity of both our younger and more experienced artists. We encourage everyone to visit the exhibit at the Greater Jacksonville Fair, running now through November 12th, to witness the incredible art pieces and be inspired by the transformative power of recycling. Together, we can make a positive impact on our community's wellness and environmental consciousness.

Revving Up Excitement!

We've been buzzing with excitement here at Alive, and we're thrilled to share some of the amazing marketing initiatives we've recently rolled out. From eye-catching visuals to engaging events, we've been hard at work to bring an added dose of excitement and value.

Unveiling Our New Wrapped Vehicle

You might have noticed a sleek and stylish addition to the streets lately – our freshly wrapped credit union vehicle! This mobile masterpiece not only catches eyes but also showcases our commitment to serving our community, wherever they are. Keep an eye out for it cruising around town, and snap a picture if you see it! #Sparkyscruising

Action News Takeover Days

We're not just making news – we're taking over the news! Our Action News takeover days have been a hit, allowing us to spotlight our dedication to financial wellness, community growth, and innovation.

Bilingual Commercial Blitz

We're reaching even more hearts and households with our dynamic commercials on both Action News and Telemundo. Whether you're fluent in English or Spanish, we're here to cater to your financial needs and aspirations.

Social Media Magic

Catch us in action on Facebook and Instagram reels, where we're sharing bite-sized glimpses into the world of Financial Wellness. Give us a thumbs-up, follow, and share to spread the word!

Empowering Webinars

Knowledge is power, and we're empowering the community with live financial wellness webinars. Tune in to see Hali, Financial Wellness Coach, guide our members toward financial success. Be sure to spread the word to our members in person and on your social media!

Sanitation Stations at Albertsons

Member safety is paramount, which is why we've introduced convenient sanitation stations at the Albertsons in Hammond. It's another way we're looking out for our valued community members.

Catchy Radio Spots

Tune in to your favorite local radio stations in Hammond, and you just might catch our catchy radio spots! We're reaching community ears to ensure no one misses out on our exciting financial wellness movement.

Now, let's take a moment to highlight someone who's been the driving force behind all these initiatives – none other than our remarkable Marketing Champion, Christian! His dedication and passion for your financial growth and the success of our credit union are truly inspiring. Christian's tireless efforts have propelled us forward, ensuring that each campaign we launch is not just a success, but a reflection of the care and commitment we have for each and every member of our community.

Join Us in the Journey

We invite you to be a part of the excitement! Like, share, and engage with our digital initiatives on social media, and if you spot our snazzy-wrapped vehicle on the roads, don't forget to snap a picture and share it with us. Together, we're driving toward a brighter financial future and a stronger community!

Stay connected, stay inspired, and let's keep the momentum going – because at the credit union, you're not just a team member; you're family.

Like, share, and join us in Inspiring Financial Wellness today!

Written by: Hali Hagist

MarketingGuest User
#ILoveMyCreditUnion Day

Every year on July 28th we celebrate #ILoveMyCreditUnion Day. The purpose of the #ILoveMyCreditUnion movement is to bring credit unions together internationally on a single day with the purpose of inspiring authentic and high-energy conversation about why we love our credit unions.

What do you love?

There are many reasons to love your credit union. Maybe you love Alive because of our active involvement in the community. Perhaps you love that our lending is all decisioned in house and by a human being. It could be that you are enamored with our supportive and hard working back office staff. You may love that each of our member service representatives and tellers know our members and offer account solutions specific to the individual.

Whatever your reason is, now is the time to share your unique experience and perspective. During #ILoveMyCreditUnion Day, we along with hundreds of other credit unions around the world, will share our love on social media by using the designated hashtag. We can also use this opportunity to engage with our members. Use the branded #ILoveMyCreditUnion slips provided to your supervisor to ask your member, “I see you have been a member with Alive for 20 years, can you share with me what you love about your CU?”. It’s also a great time to share your appreciation for the members who trust us each day with their money. These are the funds that secure their home, provide for their family, and allow them to accomplish their dreams.

Your call to action:

Leading up to July 28th, you may receive an email request to share your story. Your story may be a way that Alive has supported you in your personal or professional life that drives your love and support for our CU. On the day of, be sure to share and repost our posts on your personal social media or share your own personal story to help spread the word!

On #ILoveMyCreditUnion Day, please wear your red I love my CU shirt or another Alive branded shirt in red or black to correlate with our efforts.

#ILoveMyCreditUnion

#ILoveMyCreditUnion

Alive on Action News Jax

After careful planning and dedication, Alive has made a splash on Action News Jax! With our bright tagline “Bank Healthier. Live Happier.” juxtaposed on white at the top of the action news website as well as in sidebar advertisements, marketing and leadership are working to spread the word about our credit union in the Jacksonville community!

In addition to our big splash on the Action News website, you may also see our commercial spot on the local channels, CBS 47 and Fox 30. This commercial stars many of our celebrity coworkers including Dani from Contact Center, Andre and Glenn from IT, Maria in Reception, Rachel in Administration, Lisa and Dylan from Member Service, and Cecilia from Loans. A big round of applause for these stars for stepping up and assisting the credit union in creating this commercial and a standing ovation to Christian, our Marketing & Business Development Manager for making it happen. The commercial shares how Alive does more for our members with multiple checking account options, savings dividends, and our financial education services.

Enjoy these fun behind the scenes Moments captured by Mark in Member Service!

Christian observes and guides the commercial to stay within CEO Rose Gunter’s vision for our CU.

Teller Dylan sits beside a “member”, played by IT Temp Venkat, while showcasing our product booklet.

A drone zooms through the lobby, capturing Hali and Cecilia.

The lobby is bustling with camera crew, Alive’s infamous actors, and lighting!

Be sure to share the commercial with your friends and family! The full version can be found on the Alive CU social media channels.

New Personal Loan Promotion!

Alive is excited to share our back to school personal loan promotion!

This loan promo offers personal loans as low as 8.99% and is a fantastic resource for parents and students preparing to go back to school this fall. This can be used for tuition, books, laptops, supplies, clothes, room accessories, or any other back to school needs!

New promo email signature art is saved under the data file in the eSignature Artwork found in the Common folder. You can find details on updating your email signature in an email send by Christian on June 30th.

Introducing: Ask Ken!

At the Main branch, in the lending wing, there sits an office where the door is always open and a smile is always present. Ken has been with Alive as our Mortgage Officer in lending for 6 years! When Ken is not at home with his family, coaching soccer with his sons, or attending church, he is here at Alive assisting our members in buying their next home.

Recently Ken has been heading up rolling out the Down Payment Assistance Program for our members. This is an exciting program where a first time home buyer can qualify for up to $50,000 of financial aid towards a down payment or closing costs. This is not the only program Ken engages with to better assist our members. Ken is also well versed in FHA, VA, and even USDA Rural Loans.

On our home website, we host a page specifically aimed at educating members on the mortgage process. However, we live in a digital age where short videos, engaging social pages, and podcasts are the prefered resources for information so leadership at Alive has worked with Ken to create “Ask Ken”.

Ask Ken is an interactive Facebook Group designed to provide guidance for anyone on their home buying journey. On the page, Ken answers questions, interacts directly with the community, and shares even more resources for future home buyers. Ask Ken is a private group but to help spread the word, we would appreciate if you join the group by searching “Ask Ken! Your path to homeownership” on your Facebook. You can share the group and invite your friends and family who would benefit from this fun and free resource.

Stay tuned for upcoming events with Ask Ken, and other exciting new digital resources for our members.

Do you have the next big idea on bettering our member’s lives? Submit any suggestions or questions to your pal Al on right here on the intranet!