This year in addition to our typical member engagement and branch celebrations, we had our first ever Credit Union Spirit Award.

What is the Credit Union Spirit?

Credit union spirit refers to the fundamental principles and values that guide the operation and culture of credit unions. At its core, credit union spirit embodies the essence of cooperative ownership, member-centric service, and community support. Unlike traditional banks, credit unions are not-for-profit financial institutions owned and governed by their members, who are also customers. This unique structure fosters a strong sense of community, collaboration, and shared responsibility.

The credit union spirit emphasizes the importance of putting members' needs first, offering competitive and transparent financial services, and promoting financial literacy and empowerment. Credit unions are committed to building lasting relationships with their members, often tailoring their products and services to meet specific needs and circumstances.

Furthermore, credit union spirit extends beyond individual members to the communities they serve. Credit unions are active in supporting local initiatives, charitable causes, and community development, with a focus on improving the financial well-being of their members and neighbors.

The 2023 Credit Union Spirit awardees

This year two individuals were nominated repeatedly with a common explanation of deep connection to the Credit Union Movement. Congratulations to both of Alive’s Credit union Spirit Award winners!

Jessica Parmenter

Jess has worked at Alive Credit Union as a Teller, Member Service Representative, and now as the Touchton Branch Supervisor. Over the years Jess has been active in Healthy Habits and CARES. She is always a mentor to teammates around her. One except from a nomination stated “Jess works hard for both our internal and external members. Even when it is a bit overwhelming, she cares for their concerns with a smile.” Another nomination read “every time I have ever had to call Jess, she is always very helpful and pleasant. She always helps me and calls me back if I don't reach her. I know she is very busy but always happy to help you.” Jess, today your peers solute you as embodying the Credit Union philosophy of People Helping People.

Shanaz Abadi

Shanaz has worked at Alive Credit Union for many years. Shanaz has worn many hats and mentored most Alive team members during her tenure. Shanaz shines at supporting both external and internal members, providing support of each individuals career path or member’s financial wellbeing. One nomination read “Shanaz's compassion and empathy for our members and employees is truly remarkable.” While another team member shared, “She is very good with the members, and they love her. They miss her when she is not here or anytime that they don't see her.” Shanaz, we are all grateful for the impact you make on us as a Credit Union and proudly recognize you as a representation of the Credit Union Movement.