Alive x Giving Tuesday
In recent years, the post-Thanksgiving shopping frenzy has been overshadowed by a global movement that emphasizes the true spirit of the holiday season—Giving Tuesday. This philanthropic phenomenon has evolved into a day dedicated to charitable acts and community support, and its impact has been profound.
History of Giving Tuesday
Giving Tuesday, observed on the Tuesday after Thanksgiving, was conceived as a response to the commercialization and consumerism of Black Friday and Cyber Monday. Founded in 2012 by the 92nd Street Y in partnership with the United Nations Foundation, this global movement encourages people to channel their generosity toward meaningful causes.
Community Impact
Over the years, Giving Tuesday has grown exponentially, fostering a culture of giving and community involvement. It provides individuals, organizations, and businesses with a platform to contribute to the betterment of society, addressing various social, environmental, and healthcare challenges. The impact is not only measured in dollars raised but also in the sense of unity and shared purpose that reaches communities worldwide.
Alive x Brooks
This year, Alive is proud to announce its collaboration with Brooks Rehab for Giving Tuesday. Alive recognizes the importance of supporting those in need, especially during the holiday season. The funds raised through this partnership will benefit the University Crossing facility, where residents, often older individuals, find themselves away from their families during the holidays. The goal is to create a warm and festive environment by providing donated blankets and organizing fun activities. Every dollar contributed will be matched by The Brooks Foundation, doubling the impact of each donation.
Get Involved
To make this initiative a success, we need your support! Spread the word among your friends, family, and community members. Encourage them to participate in Giving Tuesday by donating to Alive's fundraiser for University Crossing. Every contribution, big or small, will make a difference in the lives of those spending the holidays away from their loved ones.
Let's come together to create a meaningful and joyous holiday season for the residents of University Crossing. Share this post, donate generously, and be a part of the transformative power of Giving Tuesday.